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5 Signs You Need Web-To-Print Software

web-to-print

You may have considered adopting a web-to-print tool or a marketing portal on a number of occasions but not quite got round to it. You can always find an excuse as to why now is not the right time – i.e. you don’t have the staff to implement the software, you don’t have the budget or maybe you already use Dropbox or other cloud storage tools so you don’t need a marketing portal.

Whilst many marketing portals will offer similar benefits to cloud storage, there are a number of portals that can deliver so much more. For large businesses with multiple business locations, marketing portals with web-to-print capabilities really are indispensable. This is especially true of organisation who produce large volumes of print marketing content on a regular basis.

If the above sounds all too familiar, then managing your assets digitally is likely to be the path you need. With increased productivity, better workflow and a more structured system of operating, the benefits are extensive. Here are 5 signs that you need a marketing portal with web-to-print capabilities:

Time Wasted Searching for Files

On average, marketers spend an hour a day fielding requests and searching for the right version of an asset. Not only is this frustrating, but it also results in valuable time being wasted. This is time that could be spent on more important business activities. There may be more than one person producing these assets which results in assets being stored across shared departmental drives, individual desktops, and cloud storage which you might not have access to.

Keeping all files in a central repository that brings everything together in one place can alleviate this bugbear. You’ll be able to narrow things down even further by utilising powerful search capabilities to accurately pinpoint files. Not only will you save time and money, it’ll allow your teams spend more time doing what they do best.

Producing New Assets

One of the biggest costs relating to the production of marketing assets is the use of a graphic designer. From the original designs, to re-edits – the cost can quickly accumulate. Even the simple task of re-working of business cards can be a time consuming exercise. Spending time and resources re-creating misplaced or deleted files can easily be avoided by adopting a marketing portal.

Enabling you to search through previous work, a marketing portal will provide a central store of work that could either be reused or re-edited. New templates can also be uploaded with editing rights. Brand elements that shouldn’t be changed can be locked down, while other elements can be personalised. This saves time and money that would be spent on producing assets from scratch.

Campaigns and Branding are Lacking Consistency

Inconsistent branding tends to be a result of the wrong style of imagery used, the wrong font used or perhaps even an old logo being used that is now out of date. For multi-site organisations that are sending out a lot of messages, this can become a real headache. If you’ve spent the time to brand your business correctly, you need to ensure each department is representing the corporate image in the way it was intended. Using the wrong version of an asset can dilute the brand and make your communications incohesive. It’s important to monitor the assets that are available and how they are being used.

Implementing a marketing portal allows you to control individual access, and make sure your employees can only access the right version of an asset. This includes the latest logos, promotional material, and the right corporate documents. This ensures you maintain brand integrity across all touch points.

Miscommunication between Creative Teams

Within large organisation, the likeliness is there will be more than one person working on or producing creative marketing assets. Everyone has their own way of working, and processes can quickly become confused, especially if new people join the organisation. With different systems for saving and naming files, it can be difficult to find the latest version of an asset. Workflow redundancies can very quickly creep in that can slow down important business activity.

By creating a central repository within a marketing portal, all project members have instant access to the same shared resources. Even those working remotely can access the files produced, wherever they are in the world. As a result, miscommunication is minimised as everyone is working from the same assets, using the same system.

Excess Admin Procedures

Ordering printed marketing material can be a laborious task. Calling multiple vendors, requesting quotes, designing and sending files, waiting for proofs, making corrections, and waiting for your products to arrive all slow down the time to market. As a result, valuable time is taken up that could be spent on the more important tasks. Adopting a marketing portal with web-to-print capabilities can eliminate many of these tasks. It can also help avoid costly mistakes such as sending the wrong files or not proofing prior to printing.

Costs can often be negotiated ahead of time, approved templates are uploaded onto a web based dashboard so you have instant access, and only agreed elements can be edited. The order process can take a matter of minutes – instead of days. With less time spent on the admin involved in locating, editing and distributing files, your teams can devote their energies on building strategies and driving revenue.


Brand Centurion

If any of the above issues affects your ability to work to optimal levels of efficiency, it’s time to considering adopting a marketing portal. Brand Centurion from Burst Digital allows you to manage and track all of your branded print and digital marketing assets through one easy-to-use, powerful and cost-saving marketing portal with web-to-print capabilities.

Contact us today to find out more about Brand Centurion or to book a demo.

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Unwrapped! Seasonal Branding and Marketing Tips for 2016

christmas

You might think it is too early to start talking about Christmas, but when it comes to seasonal marketing, it is never too early. There are some brands that spend their whole year planning their Christmas marketing campaigns and rightly so! In 2015, the UK spent over £70bn between November and the end of December so for brands looking to cash in, it really is the most wonderful time of the year. Although consumers are naturally spending more money, there are a few things that you can do to boost your sales.

Here we’ve unwrapped our top tips to help you get a head-start on your seasonal branding.

Prepare your Content

Preparation really is key when it comes to running a successful Christmas marketing campaign and developing a clear and precise marketing schedule for the entire holiday season is vital. This is best done several months in advance and the sooner you start the better. You may be running several product offerings or sales throughout the months running up to Christmas so you need to ensure you have all your marketing assets prepared.

The likeliness is you will use a combination of assets to make up your campaign so the best advice we can give is to produce all your marketing assets in advance. Allowing that extra time to prepare will be crucial for your business. You need to have a clear idea of your messaging throughout the season so identify keep dates in the calendar.

Black Friday (November 25th) and Cyber Monday (November 28th) are “holidays” that have only just come over to the UK from America but already a lot of big brands such as John Lewis and Currys are cashing in. Running sales on these days can be a great way to increase sales and raise brand awareness. Bear this in mind and make note of these important dates in your content calendar.

Calendarise your Content

We all know how tough it is to buy gifts for everyone on your list and for many; Christmas involves a last minute dash to buy those last few bits. Help alleviate this annual tradition by starting your campaign early and encouraging consumers to start their Christmas shopping with you. Promote your best sellers early on in the season and make your marketing message loud and clear.

Remember, customers will typically have five interactions with your brand before they make a final purchase decision. The earlier you start your campaign, the more likely your consumers are going to have those five interactions.  People might scoff when they see Christmas campaigns in late-October but starting the hype early will inevitably work in your favour. The key here is to market little and often to avoid annoying consumers. Depending on your area of business, you could also consider sharing extra seasonal inspiration.

For those people that are last minute panic buying though, so why not offer some last minute gift ideas? Once again, promote some of your best sellers but maybe the ones that won’t break the bank. This is a perfect way to snatch up those last minute sales.

Manage your List and Target your Audience

One of the best ways to engage with you audience is with personalised content. Sending personalised message will increase the chances of them shopping with you over the festive season. Remember, consumers will be looking for the best possible deal but engaging with them on a personal level might just be the tipping point to help you win the sale.

If you have a CRM database, make the most of it with personalised mailers. If you also have data on your consumers buying habits, use this data to re-engage them by sending them offers on products you think they might like. Tracking customers online can also allow you to re-engage with them by sending emails to remind them about the products they might have left in their online basket.

Alternatively, why not reward your regular customers, it is Christmas after all! Send them a promotional voucher or maybe even a small gift. Not only will it bring you extra business, it will remind also remind your customers why they shop with you. This will in turn make them advocates for your brand. It will get your customers talking to their friends and family about you, potentially bringing you in even more sales.

Revisit your Branding for the Holiday Season
Whether you have a physical store or an online store, giving your store, website and social media channels a slight rebrand. This will inevitably strengthen your brand’s overall position in the consumer’s mind. We’re not saying you need to overhaul your whole website or store as this isn’t cost effective, but there are a few small things you can do to add some festive cheer with the addition of web banners, in-store promotional materials or social-media posts.  After all, nothing gets people in the Christmas mood like the proper decorations and ambience.

Depending on the size of your brand, you may want to produce a new style guide to ensure your colours; fonts and other design elements are on point and this will help with the overall design of your marketing assets and ensure brand consistency across all consumer touch points. Having consistency across all touchpoints will help your consumers distinguish your marketing message from your competitors consistency makes your recognisable!

So there you have it, a few things to consider help you win those all important holiday sales.

 Brand Centurion

Brand Centurion web-to-print and asset management tool really is the gift that just keeps giving. Store, create and distribute all your seasonal print and digital marketing assets with one, powerful, easy-to-use portal.

We also offer a wide range of print services and seasonal promotional materials to ensure your business is Christmas ready.

For a demo of Brand Centurion or to find out more about our print services, call today on 01293 660722


Written by Liam Beauchamp for Burst Digital on 10/10/2016